Brunico / Bruneck


A mountainside medieval bolthole with an undeniable sense of fashion and flair, Brunico (Bruneck) is easily the largest and most desirable town in Italy’s elegant Pustertal Valley. An exhilarating 835m up, Brunico soars amongst the clouds and lies cocooned in nature, with the incredible Zillertaler Alpen Mountains on one side and the UNESCO World Heritage site Dolomites on the other. A truly magical spot, the power of these South Tyrolean mountains is felt all year round – from direct access to the enviably beautiful and snow-sure Kronplatz ski resort, to the summertime hay baths, meadow herb massages and energetic spring water. Sitting quietly where the Ahr flows in to the Rienz, Brunico is content as one of Italy’s fairytale hidden gems – just step through the age-old town gates and look up at the castle and you’ll see what we mean.

San Vigilio di Marebbe and a person riding Europe's longest zip-line, Dolomites in background

Zigzag Down Europe’s Longest Zip-Line

Soar down Europe's record-breaking long zip-line in South Tyrol's beautiful San Vigilio - a heart-racing adventure for you stylish adrenaline junkies.

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Farmhouse Design by[tec]

Architect and engineering studio[tec] headed by lead architect, artist and skilled restorer Andreas Vallazza based in the South Tyrolean hamlet of Vahrn, close to Brixen. Enartec is a multi-disciplinary design and planning studio which brings together a dynamic team of architects and civil engineers in a single source.

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A man looking at samples of Moessmer wool, a famed luxury product in South Tyrol

Moessmer's Woolly Fashion

Moessmer's luxury wool & cashmere fashion legacy extends far beyond the design boundaries of South Tyrol's Brunico, but it is still a good place to start.

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