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A charming Canton in the southwest of Switzerland, nestled in the legendary glacial Rhône Valley, Valais fuses scenic drama with quaint country living. A fusion of French, Swiss, and German cultures, this diversity is reflected in its unique foodie culture. We recommend pairing a local artisanal cheese with wine or fruit cognac, known here as a Williamine.
Feel like James Bond on vacation when you take one of the many mountain railways or cable cars that traverse the Furka Pass while you soak in the Rhône Valley’s rich vineyard tapestry. Just remember to keep your eye open for the many wild stags and ibexes the area is teeming with.
Once the grand resting spot for the weary English mountaineer brigade heading high up the Alps, this wonderful historic spot has been brought smack up to date and is the creative hub of the town. This is a fabulous example of Swiss culture melting into English eccentricity – a place where the urbane greets the mountains, all in fresh modern tones.
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The designer cool cat of the Alps, this appealingly smart modern lodge opts for a stylish clubhouse vibe alongside re-worked rustic elements. This is all about the luxury of the Alps – traditions and respect, bubbling with fun. A fashionable hideaway with trendsetting, popular eateries, all tucked away close to the Matterhorn.
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Whether you’re a seasoned visitor or planning on your first trip, the charming town of Brig in Switzerland is sure to surprise. Located close to the Swiss-Italian border, in the sunny Upper Valais, Brig is an accessible gateway to the Alps, ski resorts and mountains, even more, Brig is a magnet for thrill-seekers and those with a passion for culture and history.
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One for you travelling oenophiles - Switzerland's beautiful Valais holds the highest vineyard in Europe, and wines that are regarded as "the pearl of the Alps".
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Switzerland’s picture-perfect Valais valley is eponymous with all things ski; from guaranteed snow and cutesy Alpine villages to what we are all here for, an exhilarating foray into the wild: cross-country skiing. Valais’ 1000km of immaculate trails accompanied by soaring sights of the Matterhorn and numerous frozen lakes make it a dream of a rural Swiss location. Best crossed the old fashion way, on skis.
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Rekindle your artistic fires and concentrate on creative pursuits at the Hotel de Londres Brig - from the fab meeting stube, living room, open kitchen and of course be disturbed only by the majesty of nature; the Alps of Valais
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The winery of St Jodern Kellerei in Switzerland’s beautiful Brig, in the canton of Valais, has long been recognised as having the highest vineyard in Europe.
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Saffron is known as the queen of plants. And the only place in the whole of Europe that still cultivates saffron using centuries-old traditional methods is in Mund, Switzerland.
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One thing is for sure: when it comes to the Arts, Valais is not to be found wanting. Take the Valais Art Museum in Sion. Here you can feel the history leap out at you in seminal paintings that depict life in the area and sweeping landscapes and Alpine mountain paintings that excite and inspire.
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Ski culture is more than an exhilarating afternoon spent on the slopes followed by a sauna and some well-deserved après-ski in the bar. Discover the ski-licious foodie side of the Alps where the focus is on enjoying great cuisine in spectacular surroundings.
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A bijou design hotel laced in a plush hipness of crushed velvets, soft
linens, aged oak beams and lovely quirky accessories – a dash of peacock
blue, gold, burgundy and teal usher a signature of urban cool to this
120-year-old dairy warehouse.
A chilled habitat of modern alpine vibe, this ski bolthole is dapper, plush and Martini cool. A suave lair of modern alpine style that flirts with the traditions of the Alps and is the perfect habitat for the ski fraternity and summer activity junkies.
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The lush valley of Grisons (Graubünden) is some 1,250m above sea level and offers a rare taste of the traditional Walser culture - a people with their own language and customs with roots as deep as Switzerland’s existence.
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The designer cool cat of the Alps, this appealingly smart modern lodge opts for a stylish clubhouse vibe alongside re-worked rustic elements. This is all about the luxury of the Alps – traditions and respect, bubbling with fun. A fashionable hideaway with trendsetting, popular eateries, all tucked away close to the Matterhorn.
read more
Once the grand resting spot for the weary English mountaineer brigade heading high up the Alps, this wonderful historic spot has been brought smack up to date and is the creative hub of the town. This is a fabulous example of Swiss culture melting into English eccentricity – a place where the urbane greets the mountains, all in fresh modern tones.
read more
Unapologetically vivid, this preferred pad of intellect and creativity is awash in Art Nouveau flamboyance tamed with clever 1950’s-inspired design interventions. A stylishly cool home of the arts, brushed with boldness.
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The historic city of Brig, unofficially founded in the Stone Age, is widely considered the “gateway to the Alps.” Here, skiing and hiking reign supreme, so join up with the Mountain Climbing Brigade, which since 1844 has helped explorers at heart embark on mountain expeditions.
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A fabulously humble basecamp of good design for kindreds of style, Brücke 49 is a collection of rooms, suites, studios and apartments in the high-in-the-mountains creative enclave, Vals. Nordic elegance, designer furnishings and a creative narrative marry the concept of a loveable Swiss refuge with urbane cool.
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Twisted beams frame the 14th century frescos while a curatorial catalogue of designer classics delivers a modernist influence: the Widder Hotel is where medieval heritage meets Eames and Poliakoff slumbers against thick stonewalls. This is at the heart of Old Town Zurich and has both the luxury pedigree of a small Grand Dame Hotel and the eclectic charisma of a design diva.
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Vals was a hotspot before there were even words to describe one. According to archeological finds, this area was a bustling hub at beginning of the Bronze and Iron Ages, if not earlier, and humanity’s ancient ancestors were drawn in by the lure of its natural thermal baths.
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A cosmopolitan city known for its design, art, and music scenes, Zurich offers all this with magnificent views of the snowcapped Alps. With over 50 museums and more than 100 galleries, the Dada art movement was actually founded here at the legendary Cabaret Voltaire – which is now open to the public once more.
