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The historic city of Brig, unofficially founded in the Stone Age, is widely considered to be the “gateway to the Alps.” Here, skiing and hiking reign supreme, so join up with the Mountain Climbing Brigade - which since 1844 has helped explorers at heart embark on mountain expeditions - and go discover. You can also catch the UNESCO world heritage landmarked Aletsch Glacier – the largest glacier in the Alps – via the famous Glacier Express.
You should aim to find accommodation close to the city centre, walk through rows of elegant 12th century aristocratic houses, check out the Baroque-style Stockalper Castle, now restored to its former glory, or go see the majestic Church of Mariä Himmelfahrt. For true relaxation, we recommend simply taking a soak in the nearby thermal baths of Brigerbad.
Once the grand resting spot for the weary English mountaineer brigade heading high up the Alps, this wonderful historic spot has been brought smack up to date and is the creative hub of the town. This is a fabulous example of Swiss culture melting into English eccentricity – a place where the urbane greets the mountains, all in fresh modern tones.
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Saffron is known as the queen of plants. And the only place in the whole of Europe that still cultivates saffron using centuries-old traditional methods is in Mund, Switzerland.
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Rekindle your artistic fires and concentrate on creative pursuits at the Hotel de Londres Brig - from the fab meeting stube, living room, open kitchen and of course be disturbed only by the majesty of nature; the Alps of Valais
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Switzerland’s picture-perfect Valais valley is eponymous with all things ski; from guaranteed snow and cutesy Alpine villages to what we are all here for, an exhilarating foray into the wild: cross-country skiing. Valais’ 1000km of immaculate trails accompanied by soaring sights of the Matterhorn and numerous frozen lakes make it a dream of a rural Swiss location. Best crossed the old fashion way, on skis.
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One for you travelling oenophiles - Switzerland's beautiful Valais holds the highest vineyard in Europe, and wines that are regarded as "the pearl of the Alps".
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The winery of St Jodern Kellerei in Switzerland’s beautiful Brig, in the canton of Valais, has long been recognised as having the highest vineyard in Europe.
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Whether you’re a seasoned visitor or planning on your first trip, the charming town of Brig in Switzerland is sure to surprise. Located close to the Swiss-Italian border, in the sunny Upper Valais, Brig is an accessible gateway to the Alps, ski resorts and mountains, even more, Brig is a magnet for thrill-seekers and those with a passion for culture and history.
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One thing is for sure: when it comes to the Arts, Valais is not to be found wanting. Take the Valais Art Museum in Sion. Here you can feel the history leap out at you in seminal paintings that depict life in the area and sweeping landscapes and Alpine mountain paintings that excite and inspire.
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The designer cool cat of the Alps, this appealingly smart modern lodge opts for a stylish clubhouse vibe alongside re-worked rustic elements. This is all about the luxury of the Alps – traditions and respect, bubbling with fun. A fashionable hideaway with trendsetting, popular eateries, all tucked away close to the Matterhorn.
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