The Alpine Squire

Londres, Hotel, Brig, Valais, Wallas, Swiss, Alpine, boutique

The Alpine Squire

Londres, Hotel, Brig, Valais, Wallas, Swiss, Alpine, boutique

The Alpine Squire

Belle-Epoque architecture plays host to the modern urbanite, a creative den that borrows British eccentricity hawking from the days past - a great base for those of you venturing up into the Alps or seeking a stylish bed on a foodie tour of Valais


Since first opening its doors in 1884, Hotel de Londres Brig has been the boutique base camp and home for explorers and travellers since the very first English gentlemen arrived in Valais/Wallis.

This small design hotel in the heart of Brig offers smart boutique accommodation for the modern nomads of today. Built in the classical Belle-Époque style, this mini grand hotel is perfectly geared towards urban creatives seeking funky, contemporary design. Under the motto of Living Tradition, English eccentricity is woven with Swiss coolness and Walliser heritage in this boutique mountain hotel, which is what Brig is all about.

Hotel de Londres is where informality reigns with a mood combo of dapper English clubhouse meets urban contemporary, and where antiques subtly root the hotel with a sense of originality. Playful, cool interiors illuminate the story of Brig's past with creative installations from House of Hackney and wallpaper gurus, Timorous Beasties from London. The born-again Hotel de Londres has reworked tradition with creative ease and has been recreated as a must-stop-off hub - a chilled, modern base camp and home for the urban explorers on their way for a spot of mountain hopping, enroute to Saas-Fee and Zermatt, or hitting the vineyards of Valais.

We love the youthful room culture, nothing too cluttered, easy on the eye and brimming with creature comforts


Londres, Hotel, Brig, Valais, Wallas, Swiss, Alpine, boutique Londres, Hotel, Brig, Valais, Wallas, Swiss, Alpine, boutique

With a mix of iconic English brands and belle epoque elements, the 16 rooms and 2 suites of Hotel De Londres are a bold yet familiar style palette that pares tongue-in-cheek wallpaper icons Timorous Beasties with traditional Valais geometric patterns, cult brand Molton Brown with pure mineral water from the Valais mountains.

The Attic Suite is a fun homage to all things Alpine with use of wraparound woods and a mezzanine bedroom, while the Doubles wow with their fine white oiled and brushed Aletsch oak floor, handcrafted furniture and blue-grey walls.


Londres, Hotel, Brig, Valais, Wallas, Swiss, Alpine, boutique

A redefined designer take on the classic guesthouse hotel, breakfast at the Hotel de Londres is the main feature of its kitchen, with a snack menu available for the rest of the day. Otherwise, guests are encouraged to either hit the town and its surrounding gourmet mountain chalets or simply chill over a hotel delivery from Brig's finest eateries.

Breakfast as the main affair is all about the bounties of the fertile Valais region. Farm fresh eggs, alpine cheeses and creamy yoghurts mingle with a nod to British heritage with a full English option.

Often over the weekends, there is also a grill menu for guests and locals wishing to watch music concerts in the market square below the hotel. Within Brig and its surrounding vineyards and villages, there are ample restaurants to choose from - each with regional specialities, including saffron-inspired dishes grown close by.

If you are seeking a private venue for that party, family gathering and or creative meeting, rent out Ottos Stuba for up to 30 guests, with easy access to major cities nearby like Zurich, just 2.5 H away by direct train.


The Hotel de Londres sits proudly in the very centre of Brig occupying a presence in the baroque lined square of the town - a scene of gatherings, concerts and general people-watching, also the perfect pit-stop en route to the higher Alps. The main train station is just a short walk away.


Hotel de Londres is a family affair created by Brig locals, sister and brother duo, Lilian and Rolf, who both share a deep common passion for this little Alpine town in Valais. That’s why they created the hotel.

Rolf is a foodie – favourites include the local speciality of air-dried beef, loves a bubbling raclette and knows every wine produced in this part of Switzerland, perfect with a wedge of Valais cheese. 

Working on the hotel project, Rolf was able to pull on his other passion and respect for craftsmanship.

the owners Lilian & Rolf

Lilian is originally from this charming little town and so when the old hotel came on the market, she couldn’t resist getting involved and set about instigating the restoration of it, she says, – “it was a chance of a lifetime.”

During the renovation, the duo engaged many local craftspeople throughout the Hotel de Londres, which makes this place truly Valais at heart.

When not in the hotel, Rolf can be found outdoors, “I love the mountains in Valais – especially winter days on the Belalp. My three sons are mad about football and I enjoy supporting them. I never say ‘no’ to a wonderful meal with family and friends. Apart from my love for the region that is my home, Canada and Alaska are a source of particular fascination for me."

editors PICK

Vivere Suites and Rooms - a small design bed & breakfast, in the Arco Mountains, close to Lake Garda, Italy
Lake Garda, Italy

Vivere Suites and Rooms

A small designer outpost that is both rustic and sophisticated in its design simplicity – conceived to mirror the surrounding vineyards and Arco Mountains of Trentino, this rural idyll is an architectural bolthole that gives nature a stylish makeover, irresistibly close to Lake Garda.

read more
Hotel Gift Cards by The Aficionados - travel vouchers

Who needs another pair of socks?

The gift of a hotel stay is a great present for a birthday, Christmas, a Wedding present or just a thank you gift. Shop online for hotel gift cards, and vouchers.

read more
Mund Saffron - flower head. A sweet spice grown and produced in Valais Switzerland

Europe's home to Sweet Saffron

Since the 14th century, the village of Mund and the UNESCO mountain region has been the quiet spice producer since it was smuggled in via Italy and the Simplon Pass.

read more
Arquinesia Palma de Mallorca | Artisan Perfumes | The Aficionados
Mallorca, Spain


Located in the heart of Mallorca’s old town in Palma, perfumier Arquinesia brings you on a journey through the Balearics with its evocative scents. One to take home with you.

read more


view more


To receive our world of travel and style delivered straight to your inbox.