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This is all about the mix of traditional Alpine style, synonymous with mountainous living and the contemporary hand of private hoteliers. We pulled together a cool style edit of those places that take the traditional dipped into urban sleekness adding a dash of modernity.
Harboring striking design and peasant charasma, these style fusions are fresh and light in concept: nature and design have been tamed resulting in a unique dialogue with chilled style whilst sleeping with tradition & culture.
Disguised by those cute chocolate box exteriors, the interiors of cool Alpine style give the gingerbread house a run: opting for a thoroughly modern remit more accustomed to a smart urban clubhouse than a former hayloft.
Sublimely muted and the handmade narrate the décor drawing on natural, earthy tones. Carefully orchestrated curiosities play with chunky, woven textiles, throws, rugs, furs, not forgetting the odd cowhide and mandatory mounted antler.
As The New York Times, The Guardian, and international travel sections begin to fill up with articles about winter getaways, we’re going to throw our recommendation into the mix. Tried and true, Alta Badia, on the border of Austria and Italy, offers unparalleled winter sports, relaxation, and cuisine.
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Our top 10 small boutique hotels brimming with design, luxury, character, and distilled with local charm - this is beyond B&B, this is Dinky Luxe.
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Everything in the long-established Ski resort of Zermatt evolves around Switzerland’s icon, the majestic and unmistakable, Matterhorn standing at an hypnotic 4478m, (affectionately tagged as the Toblerone Mountain) which puts this well-to-do, rustic alpine village firmly on the adventure map in since the mid-19th century, Zermatt being mentioned as far back as 1470’s.
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Handmade design sleeps with the heritage in-laws in this family of thread counts, crafted furnishings and heaps of creativity – small, luxury & the ever so beautiful tiny boutique hotels, guesthouses and design B&B.
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Modernity, fresh elegance and a natural hand are cornerstones within the restored traditional walls of boutique hotel, Das Wanda; a modern, natural retreat with a strong South Tyrolean heart.
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The vigilius mountain resort, created by architect, Matteo Thun, reclines in effortless eco style set to a fragrant Alpine landscape of larch trees, mountain pine, foxgloves and alpine roses.
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Whether you’re a seasoned visitor or planning on your first trip, the charming town of Brig in Switzerland is sure to surprise. Located close to the Swiss-Italian border, in the sunny Upper Valais, Brig is an accessible gateway to the Alps, ski resorts and mountains, even more, Brig is a magnet for thrill-seekers and those with a passion for culture and history.
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Fabulous Alpine lodge-house for exclusive rental with stunning views of the famous Matterhorn in the ski resort of Zermatt, Switzerland. Created by the people over the legendary Cervo Mountain Resort, this design lodge has all the trimmings of a luxury chalet with urban modernity.
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A photography exhibition 'Messner meets Messner' by Lumen opens this winter at the heart of the South Tyrolean Mountains and Dolomites on the top of Mount Kronplatz.
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Step on to Switzerland’s latest feat in extraordinary architecture and design and swing sky-high on the world’s longest pedestrian suspension bridge at 1621ft (494m), the Charles Kuonen Suspension Bridge hangs at breath-taking heights over the Zermatt and Grächen valley.
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With mountain eye-candy stretching out in every direction, this nest egg of casual style is the perfect bolthole for urbanites who love the rural idyll framed by modernity and crowned by its fabulous rooftop infinity pool of sheer wow.
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One for you travelling oenophiles - Switzerland's beautiful Valais holds the highest vineyard in Europe, and wines that are regarded as "the pearl of the Alps".
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