Calling all global nomads keen to enter the slipstream of slow fashion. An ethical resort-wear for women, CRUZ&PEPITA launches this summer, creating one-of-a-kind silk and cotton pieces that are upcycled from France’s most luxurious and prestigious fashion houses.
An innovative and fresh fashion concept that taps into our desire to consume less and buy better, CRUZ&PEPITA is the brainchild of Pepita Diamand, who was once fully immersed into the heady world of fashion. Born in Canada, Pepita studied fashion design in Paris whilst consulting for some of the biggest names in luxury. She began to realise, however, the effects of this wasteful industry where artisan skill and old-fashioned craftsmanship were gradually becoming eroded under the pressure of cheaper alternatives abroad. With her experience in fashion, Pepita was able to connect small-scale ateliers in France with the ‘deadstock’ from the larger fashion houses, thereby creating a circular economy, without waste. Using high-quality silks and cottons, Pepita evolved her idea to centre around another of her passions –travel to beautiful places. Thereby CRUZ&PEPITA was born, an elegant and ethical resort-wear, full of expression for holiday moments, like that perfect aperitif stop, a chic candlelit dinner in the harbour or a day out languishing on about. More importantly, the ethical label supports French artistry while giving garment offcuts a second life, many of which would be burned or become landfill.
Leaving aside CRUZ&PEPITA’s admirable eco-credentials, you’ll find its pieces to be thoughtfully created for the modern female traveller-taking into account important factors such as items that are easy to pack, flowing dresses that can be smartened up for dinner or loosened for a day on the beach and a simplicity of silhouette favoured over fussier details. With a range of interesting fabrics and patterns that encapsulates a breezy, summery Cote D’Azur look with plenty of French flair, you’ll be unlikely to find anyone wearing one of CRUZ&PEPITA’s limited, original pieces, where gorgeous material will sometimes only make 20 dresses. Deliberately turning away from trends, Pepita focuses on vintage looks, chic comfort and the pleasure of wearing something truly sustainable. From kaftans to one-shoulder dresses, beach pants to cover ups, CRUZ&PEPITA is one seriously covetable holiday wardrobe.