Fashion, and its seasonal cycle, is no longer what it used to be. Yes, the periodical autumn-winter and spring-summer fashion shows still take place during the traditional months, but additional seasons have been added: there are now separate industry events for our holiday wardrobes twice a year, too.
These collections, that are to be worn during either the summer beach vacations or during the winter ski vacations are called Resort collections and Pre-Fall collections, respectively.
It’s a simple and effective concept that has grown exponentially.
Not just because they cater to those with plenty of time to travel, but also because, thanks to globalization, it does not make sense for say, Australians, to follow the traditional fashion calendar – on the other side of the globe the seasons are not only reversed but also not as contrasting in temperature.
Cue Zeus+Dione, a Greek resortwear brand that celebrates Hellenic culture and lifestyle.
The brand, named after the ancient Greek goddess of love’s parents, looks toward the age-old knowledge of artisans all over Greece, who custom-make, weave, dye, embroider and cut the Zeus+Dione textiles.
Silks are made in the North-Eastern Soufli, embroidery happens in Argos and Metsovo, knitted dresses are made in the Cyclades and Attica, and the patterns are handwoven in Crete.
This painstaking attention to design and culture, which also factors in innovation and creativity, results in garments that are authentic and of an exceptional quality that reaches beyond tradition and beyond fashion.
Zeus+Dione collections are timeless, with rare pieces that fit seamlessly into a sun-soaked lifestyle that values comfort and luxury.
So when you are on your way to one of our Cycladian destinations: the Aeanon Villas, Santorini, Eros Keros, Koufonisia or Under The Sun, Tinos, you are only a few islands hops away from a boutique that carries Zeus+Dione’s beautifully made pieces: Andronis Fashion Store Santorini, is just one, a full list of stockists can be found on the Zeus+Dione website zeusndione.com.