Despite being lovingly steeped in heritage, culture and a deep-rooted sense of the traditional, South Tyrol (Alto Adige/Südtirol) is far static when it comes to architecture and design, particularly when the topic is hotel concepts.
Perhaps it is the innate connection to nature and traditions that fosters a radical shift in the architectural design of hotels in South Tyrol. Of course, a rich legacy of Austro-Italian culture, a fusion of Mediterranean and the Alpinist design heritage and a deep-rooted relationship to sustainability culminates in a creative hive of radical thinking.
Dramatic natural beauty, dark dense forests, wild meadows and those jaw-dropping mountains, not least the Dolomites' theatrics frame the region and paint the creative canvas.
Pioneers of a more eco-conscious and sustainable approach to hotel architecture, these architects share an infinite love of nature and the setting. From 1970's icon by Othmar Barth, The Seehotel Ambach, to the perhaps father of environmental construction, Matteo Thun, who created the Vigilus Mountain Resort. More recent champions of abstracting nature into a hotel concept is architect Peter Pichler, whose vernacular architecture is a signature clearly visible at the Schgaguler Hotel in South Tyrol and 2021 opened hotel: Milla Montis in Maranza.
South Tyrol is a fascinating corner of Italy, a region of needle-thin church spires, soaring peaks, arboured vineyards, medieval hamlets, castles, and strikingly modern architecture. Meet the pioneers of abstract interpretation that are shaping the hotels' sustainable design narrative.
South Tyrol bound in a DNA of traditional creativity.
Matteo Thun simultaneously designs and innovates within the medium of interiors, product design and architecture with an aesthetic that stays within the parameters of simplicity, durability and lightness.
Conceiving of noa* as an ever-changing network of architects, interior designers, graphic talent to even psychologists and much more, noa* is able to incorporate a multitude of ideas and styles into its hotel projects.
Even though it's not always easy to spot, the architectural designs of Milan based Peter Pichler Architecture can be considered traditional in many ways. Their sleek, pointed and stark lines may not look it, but they are deeply inspired by nature and by the surrounding vernacular architecture.
Design hotel Bühelwirt in South Tyrol by architects Alexander & Armin Pedevilla, was a project that aligned with their modus operandi nicely.
Architect and engineering studio en.ar[tec] headed by lead architect, artist and skilled restorer Andreas Vallazza based in the South Tyrolean hamlet of Vahrn, close to Brixen. Enartec is a multi-disciplinary design and planning studio which brings together a dynamic team of architects and civil engineers in a single source.
Founded by Stephan Marx & Elke Ladurner, the studio's work is never shy of a making a statement in often built-up zones where space, views, legacy and approval rank high. Their mantra is to distil what you can and cannot build.
Professor, architect and designer with an intense love of concrete and the alps, architect Othmar Barth (1927-2010) was considered futuristic, often misunderstood and a bit of a silent hero of the rural monumental.
Changing the face of tourism in South Tyrol has to be Zaha Hadid's architectural masterpiece atop Kronplatz in South Tyrol, the Messner Mountain Museum, is a concrete designer ode to the history of mountaineering.