JOIN the AFICIONADOS
To receive our world of travel and style delivered straight to your inbox.
Imagine if you could distil the language of Greek coastline living filled with eternal summer and put it into creative textile design. Well, that's just what the Greek siblings Grigoris and Constantinos Samaras did – the founders of cult brand: SEA YOU SOON.
Hit the poolside, beach or park picnic with one of their signature oversized towels, which are more like the coolest mat, and peeps will be gazing; they also perk up any bathroom back in your hood.
Stripes, bold, earthy, artistic, sometimes tasselled, often boho cool, Sea You Soon ushers the Mediterrane style of Cap Cod.
Brothers Grigoris and Constantinos Samaras are no strangers to the world of weaving and textiles, having grown up in the family textile trade business. In 2013, the nomadic duo set up Sea You Soon, a purveyor of aesthetically pleasing beach-side accessories for the modern traveller.
Their knowledge of the local textile industries has enabled them to keep an eye on the brand's eco-conscious philosophy by fostering local artisans, weavers and producers from Greece and Turkey. They passionately ensure that they support their environment; afterall, the beauty of the coast inspired them in the first place: an eco-system they love, nurture and protect.
Being home-grown beach aficionados, they knew exactly how to capture that beach vibe with a creative styling that looked great, is practical (towels are conveniently sand-resistant and incredibly light) and carried the DNA of coastal living.
Insanely popular with those in the know, the bros. have expanded their range to include beach bags, men's swimwear and bathrobes for the beach and casa.
Beachtime accessories inspired by the Aegean and purposely made for the nomads of style.