Maxbone

It’s a proven fact that dogs make you happy – and Maxbone’s mission is to enhance that happiness with fun and functional products for your pooch. But it’s not just kitsch frivolity – Maxbone is serious about design and practicality with pieces thoughtfully created with performance in mind, using durable yet stylish materials to ensure your pet stands out as top dog.

Maxbone covers the spectrum of dog requirements from wholesome dried dogfood made with superfoods, to cosy dog beds in muted hues and Scandinavian-style sheepskin-lined tote bags to carry your canine from A to B.

Their leading product, though, must be their range of dog jackets. Covering every occasion or weather pattern, the coats come in irresistible styles including canary-yellow Talon raincoats, vintage Aspen ski jumpers, knits and puffer vests.

Fashionista pups will love the Christian Cowan collab – a fluffy hot pink or baby blue feather jumper guaranteed to make an entrance.

Founded in 2017, Maxbone was created by dog-lover Parisa Fowles-Pazdro who wanted to create a modern brand that matched up with her ideals of the importance of the canine companion and its stylish owner.

Describing her dogs as ‘part of the family’, Parisa wanted to be able to provide fashionable and beautifully designed coats and collars, bedding and toys that would suit the modern pet lover and their lifestyle. She also looked at the whole journey from stylish packaging to colour-matching her products with the latest trends in interior design, so her chic products fit smoothly into your home.

Today Maxbone has become a standalone brand in its own right, catching the eye of A-listers and glossy mags like Vogue; Maxbone also has boutiques in New York and Los Angeles, or you might catch them popping up in chic locations like Aspen or the Hamptons.