A mountainside medieval bolthole with an undeniable sense of fashion and flair, Brunico (Bruneck) is easily the largest and most desirable town in Italy’s elegant Pustertal Valley. An exhilarating 835m up, Brunico soars amongst the clouds and lies cocooned in nature, with the incredible Zillertaler Alpen Mountains on one side and the UNESCO World Heritage site Dolomites on the other. A truly magical spot, the power of these South Tyrolean mountains is felt all year round – from direct access to the enviably beautiful and snow-sure Kronplatz ski resort, to the summertime hay baths, meadow herb massages and energetic spring water. Sitting quietly where the Ahr flows in to the Rienz, Brunico is content as one of Italy’s fairytale hidden gems – just step through the age-old town gates and look up at the castle and you’ll see what we mean.

Hotel, Bruneck, Brunico, Niedermairhof, BB, B&B, design, boutique, Bed & Breakfast, luxury, Italy, South Tyrol
Brunico, South Tyrol


Niedermairhof is no ordinary bed & breakfast; it is a wonderfully restored nest egg vision, with a combo of traditional heritage and classic designer pieces – complete with all the creature comforts of a dinky luxury hotel.

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San Vigilio di Marebbe and a person riding Europe's longest zip-line, Dolomites in background

Zigzag Down Europe’s Longest Zip-Line

Soar down Europe's record-breaking long zip-line in South Tyrol's beautiful San Vigilio - a heart-racing adventure for you stylish adrenaline junkies.

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Niedermairhof, Brunico, Bruneck, South Tyrol, Italy, building plans

A Farmhouse of Acoustic Design

Nature-inspired architecture brushes this renovated farmhouse hotel and South Tyrol design gem in Italy with an air of designer luxe and clever acoustic cool.

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A man looking at samples of Moessmer wool, a famed luxury product in South Tyrol

Moessmer's Woolly Fashion

Moessmer's luxury wool & cashmere fashion legacy extends far beyond the design boundaries of South Tyrol's Brunico, but it is still a good place to start.

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Pragser Wildsee, Südtirol, Alto Adige, South Tyrol, Photo by Samuele Errico Piccarini

The dozen corners of South Tyrol

The "Alto Adige" (South Tyrol) is all about a marriage of culture, language, tradition and nature, for this small pocket of Northern Italy shares more than just a border with Austria, this is an Alpinista lifestyle that flirts with Dolce Vita, where extreme sports junkies fuse with foodie aficionados and mother nature cradles the spectacular of the Dolomites.

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