WHITE LINE HOTELS HAS CHANGED

Welcome to The Aficionados

The Aficionados

Travel Culture & Lifestyle

Unwaxed Lemons of the Mediterranean

The edit of warmer escapes from the Cyclades to Mallorca

Discover a whole World in the Journal

everything we simply love

The New Home of White Line Hotels

The Aficionados

WHITE LINE HOTELS HAS CHANGED

welcome to the Aficionados

Meet the Cool Italians

White Line Hotels - Stylish hotel with design detailing, luxury elements, Scotland
White Line Hotels - creative boutique hotels, Casa Fortunato, Lisbon
Royal Copenhagen
White Line Hotels - Alpine Boutique Hotels, style, design, hotel interiors
White Line Hotels - creative boutique hotels, Haus Hirt, Bad Gastein
White Line Hotels - luxury boutique hotels, Ett Hem Stockholm, Sweden, interior design, style

The Aficionados is an established reference for travel culture and lifestyle. Bound into neat edits of fantastic hotels, places, creators and crafted products; we are a kindred emporium of beyond ordinary. We’ve been connecting the dots of creativity since 2009 in a deliberate line-up which cleverly knits the threads of travel, design, craft, and architecture into an emporium of all things nice.

The Aficionados is an established reference for travel culture and lifestyle bound into neat edits of fantastic hotels, creators and real nice products.

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unwaxed LEMONS

Crash pads that capture the essence of the Mediterranean. Small, luxuriously-crafted boutique hotels and villa retreats that are.

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Mediterranean escapes, gardens, landscape, sun, sea, holiday, luxury, White Line Hotels

EGOISTS

Pitstop here for a bucket-list dispatch which jumps off the treadmill of busy on a journey through the Moi realms of wellness, escapism and curation.

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Egoists | Wellness, Beauty, Nature, Spa, Slow Living | The Aficionados

the ALPINISTS

Get clued up on our natural ALPINE TRAVEL EDIT - cool dens and mountain porn pair with living with heart, this is the Alps as we love it.

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The Dolomite Mountains in South Tyrol - Travel in the Alps, White Line Hotels

neu HERITAGE

Peer into the treasure pot of one-off brands, rarity and inherited blueprints – each throwing a punch at blandness as the incubators of curiosity, originality and legacy.

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Neu Heritage

SALT and TURF

Bijou refuges crafted deep in the countryside or clinging to the wild coastline, these hideaways bring style to the gems of nature.

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Countryside, romantic photo of panoramic landscapes, nature, holidays, escape, travel

TASTY buds

Join the self-confessed foodies, for the love of food, taste and those pioneers of gastro from the flavour hunters to the mavericks who make the humble great.

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the LUXURIANS

A smooth genre of luxury hotels that bring an urban touch and neu luxe together: Old-school quality with a relaxed contemporary feel.

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Fabulous Penthouse Suite at The Greenwich Hotel, NYC by Axel Vervoordt

ARCHI'TERIEURS

We love finding a patch of really good design production, architecture and style, when executed well, it’s like walking into a fantastic novel.

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Architerieurs | Architecture Design Interiors | The Aficionados

CULTURE kids

Dens of creativity, art and playfulness, each of these hotels plays host to countless cultural events, where boho meets highbrow.

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Creative hotel guest book with drawing about a stay, culture travel and art, little details

TRAVEL CULTURE and LIFESTYLE

The places, the people, the products and a natural sense of creativity, meet our friends that made us smile.

We at The Aficionados get excited about finding standout markers that share our culture for style, creative luxury, design and aesthetic. Possibly random in nature, perhaps, but go ahead and freely explore our collection of hotels, edits, finds and little treasures from Lisbon to NYC - Here, there & not everywhere.

Mühlbauer | Hat Makers Vienna | The Aficionados
Vienna, Accoutrements

Mühlbauer


Hat maker to the stars, family milliner business Mühlbauer’s designs began over a hundred years ago and now fly from Vienna to top some of the most famous heads in the world.

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Villa Fluggi | Private Holiday House Merano, Italy | The Aficionados
Merano, Italy

Villa Fluggi


A fabulous retro-design, five bedroom holiday home of smooth vintage in Merano, this design vacation-rental is gorgeous, a luxury haven dotted with thoughtful mid-century design pieces, layered with love.

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Kingussie, Highlands

Killiehuntly Geordie’s Cottage


Design Bothy close to the Cairngnorms National Park, ideal for a small family or as a Highland refuge, this aged restored cottage is decorated with Scandi influences and Scottish crafts - complete with log stove.

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Perfumer H by Lyn Harris London - Bespoke crafted Perfumes
London, Beauty

Perfumer H London


Whisper the names – Rain Cloud, Driftwood, White Smoke and Ink - and already your nose is twitching to find out more. Meet cult Perfumer H, aka Lyn Harris.

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Alpenloge Boutique Hotel | Allgäu Bavaria Germany
Allgäu, Bavaria

Alpenloge


Originally conceived as the village schoolhouse back in the 1930s, the traditional house, with alpine curb appeal of larch shingles, gabled rooftop and green shutters frame the lattice windows, is now a fabulous small design hotel surrounded by the Bavarian alps and pastures.

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Mykita Eyewear | Engineered Sunglasses Berlin  | The Aficionados
Berlin, Accoutrements

Mykita


Exceptional pieces of precision engineering – Berlin based Mykita sunglasses fuse the handcrafted with high technology to produce eyewear that redefines the aesthetic of luxury.

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Black Gneiss, White Marble | Mario Botta’s church of San Giovanni Battista
JOURNAL

A Church in the Wild: Mario Botta’s church of San Giovanni Battista


Architect Mario Botta’s church of San Giovanni Battista in Mogno, in the Swiss canton of Ticino is made of geometrical white marble and dark gneiss.

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Trunk Clothiers | Contemporary Casual Menswear | The Aficionados
London, Fashion

Trunk Clothiers


Bringing together unique, artisanal brands from all over the world including Japan, Europe and the US, Trunk opens the door onto a highly stylised shopping experience where you can connect with emerging worldwide designers.

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Tilla Theus Swiss Architect sitting at the Luxury Widder Hotel Zurich whcih she designed
JOURNAL

From FIFA to luxury Hotel Widder - Architect Tilla Theus marries heritage with design and culture


There couldn’t be a bigger contrast between the FIFA World Headquarters and Widder Hotel, both located in Zürich, both a design concept by Swiss architect Tilla Theus.

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Bassa Maina Mani Peninsula Greece
Peloponnese, Greece

Bassa Maina Villas & Suites


A fabulous luxurious retreat located on the wild Mani Peninsula of Greece’s Peloponnese, a dreamy, soul-catching kind of place, rugged and barren, yet full of impressive shows of xeric beauty.

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Noa*, an architecture studio founded by Lukas Rungger & Stefan Rier
JOURNAL

Noa*, an architecture studio founded by Lukas Rungger & Stefan Rier


Conceiving of noa* as an ever-changing network of architects, interior designers, graphic talent to even psychologists and much more, noa* is able to incorporate a multitude of ideas and styles into its hotel projects.

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London, Fashion

Le Kilt


Not just a relic from the punk era, Le Kilt has brought the real deal back with a bang replete with slogans, mix and match tartans and a playful sense of cool.

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Food Writer Meredith Erickson - author of her new book, Alpine Cooking
JOURNAL

Alpine Cooking Recipes and Stories from Europe's Grand Mountaintops


Food writer Meredith Erickson has travelled the wintry peaks and picturesque trails of the alpine region of France, Italy, Switzerland and Austria to source the most delicious dishes.

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Scottish Highlands | Loch Duich, inky blue and reflective, the snow-dusted Kintail Mountains, the crumbling Eilean Donan castle
Wester Ross, Highlands

57 Nord


Imagine the romance of a remote crofter's house in a modern architectural design overlooking the infinity of the Scottish Highlands. This is your stylish den of Norse interiors with the traditional soul of the Gaels - a snug holiday retreat for two close to Isle of Skye in Wester Ross.

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North Coast 500 - the driving route through Scotland's Highlands
JOURNAL

North Coast 500 - Highlands’ Open Road


One of Scotland’s most beautiful coastal routes – and indeed the Highlands’ answer to Route 66 – take a drive around the North Coast 500 and sweep your way through 500 miles of varied, rugged natural beauty of the sort that only Scotland could ever really claim as its own.

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Lake Garda, Italy

Aqva Boutique Hotel


With the feel of a hip in-the-know club for lido-lovers, Aqva Boutique Hotel’s modular alabaster white building is fronted by a turquoise pool surrounded by sleek decking. Like a pointing finger, a private pier juts out onto the lake - perfect for those celeb moments.

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Kanaal by Axel Vervoordt close to Antwerp - Apartments, Gallery, arts,
JOURNAL

Kanaal: Axel Vervoordt’s cultural hub outside Antwerp


Kanaal by Axel Vervoordt & Co is a kind of city in the countryside, less than half an hour’s drive from Antwerp, where art, architecture and nature combine.

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New Architecture | Tempel 74 Mellau in Bregenz | Design Apartments |  Vorarlberg, Austria
Bregenzerwald, Vorarlberg

Tempel 74


Strikingly modern design and humble heritage are the trademarks of Tempel 74 Apartments in the heart of the Mellau-Damüls ski region, just 500m to the ski lifts. Centuries-old Alpine craftsmanship marries pioneering architecture: a design concept that is very much at home in Bregenz.

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Hasselblad, Instagram, Gothenburg, Swedish, photography, black and white
JOURNAL

Hasselblad: Instagram influencer avant-la-lettre


A Swedish Instagram influencer born long before his time, Gothenburg’s photography icon, Hasselblad, could never have fathomed the impact he would one day have.

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Lighthouse clifftop overlooking sea - Island Tinos Greece
JOURNAL

The Island Edit of Hush


Poseidon’s Sanctuary, the Ilha Verde or the basecamp of cashmere, these wild island hush outposts of myths, folklore and cultural soul are well worth finding your sea legs.

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Hall in Tirol, Tirol

Kontor Boutiquehotel


Built into the original Medieval town walls of Hall, this former guilders’ house of traditional Tirol style has stood here for well over half a century with records dating back to 1450. Today, behind the rose petal façade, lies the small Kontor Boutiquehotel.

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Weisses Kreuz, South Tyrol, Italy
JOURNAL

Style Edits – Cool Alpine Hotel interiors of contemporary style


This is all about the mix of traditional Alpine style, synonymous with mountainous living and the contemporary hand of private hoteliers. We pulled together a cool style edit of those places that take the traditional dipped into urban sleekness adding a dash of modernity.

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Snowy alpine scene/village from Engadin in Switzerland, home to the Muzeum Susch
JOURNAL

Muzeum Susch: an Alpine arts hub in a tiny village


Contemporary art continues to find its way into the Alpine villages of Engadin – surely, a reflection of the cosmopolitan and cultured crowd that seizes upon these rural locales each holiday season.

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Christian Lacroix fabrics  - Zillertalerhof Boutique Hotel Mayrhofen: modern alpine design
Zillertal, Tirol

Zillertalerhof


Birds, botanicals and fauna headline the canvas of this Austrian designer den found in Tirol wrapped in a fusion of honeyed Alpine traditions and chic urban style.

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Dinky Luxe: Small Design Hotel Italy - Follonico, exteriors at this small luxury guesthouse in Tuscany
JOURNAL

(Y)our Top 10 Dinky Luxe Hotels


Our top 10 small boutique hotels brimming with design, luxury, character, and distilled with local charm - this is beyond B&B, this is Dinky Luxe.

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Mari Pop Boutique Hotel, Ried Tirol -facade in Copper by architects Besto. ZT
Zillertal, Tirol

Mari Pop Hotel


Close to the Tirol mountains of the Tux and Zillertal Alps, this new boutique hub of chilled design and nostalgic tradition, stepping away from the chocolate-box picture-post-card image with creative art installations and a casual approach to life in the alps.

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Culture in Antwerp, Tim van Leare Gallery Belgium.
JOURNAL

Antwerp: a round-up of the city’s cultural surprises


Antwerp is one of Europe's cultural hotbeds with historical landmarks and art institutions. And while Antwerp has plenty of those – we turn our focus on the smaller-scale contemporary culture must-sees the Flemish city has to offer.

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Caldaro al Lago/Kaltern View from Seehotel Ambach, South Tyrol Italy
Caldaro al Lago, South Tyrol

Seehotel Ambach


A groovy icon from the seventies, Seehotel Ambach presides over the shores of Lake Caldaro in Italy’s South Tyrol with its perfectly formed, curvaceous marshmallowy walls of laid-back glamour and a canvas of tangerine, vert and oxide reds which drape mid-century furniture pieces.

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Peter Pichler Architecture: a practice evoking mountainous grandeur Oberholz Mountain Hut in collaboration with architect Pavol Mikolajcak
JOURNAL

Peter Pichler Architecture: a practice evoking mountainous grandeur


Even though it’s not always easy to spot, the architectural designs of Milan based Peter Pichler Architecture can be considered traditional in many ways. Their sleek, pointed and stark lines may not look it, but they are deeply inspired by nature and by the surrounding vernacular architecture.

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A person looking at a postcard of the pool at | Magdalener Hof | Bolzano, Italy
Bolzano, South Tyrol

Magdalener Hof


Affectionately known simply as ‘Magda’, personality flows from this mountainous bolthole of style framed on all sides by glorious greens, thanks to its location in choc-box Bolzano within the South Tyrolean Dolomites. Magda will soon become your New Best Friend.

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Fera Restaurant Palma de Mallorca, Fine Dining by chef chef Simon Petutschinig. | White Line Hotels
JOURNAL

Fera Palma – a foodie hideaway within Palma’s cobbled streets.


Fera Palma, a restaurant that celebrates Spanish cuisine with plays on traditional tapas and Mediterranean cuisine mixed up with fresh Asian fusion and flavour.

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Gringo Nordic, founders coffee tasting, Gothernburg Sweden
JOURNAL

Fika and fine coffee from Gringo Nordic, Gothenburg.


Founded by three self-confessed coffee addicts, Gringo Nordic are serious about its sourcing, production and roasting. What could be better on a visit to Gothenburg to indulge in the nation’s pastime of fika, which involves carving time everyday for ‘coffee and cake’.

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Brandleit Boutique Chalet in Hart, ZIllertal Alps, Tirol, Austria
Zillertal, Tirol

Brandleit


Wonderfully humble, this authentic exclusive-hire farmstead hideaway dating back to 1885 comes with the mandatory choc-box appeal of a rural Alpine chalet besieged by the hush rhythms of lush green pastures, ancient forests and hum of the mountain waters.

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Casa Fortunato Amoreiras | Lisbon, Portugal | Luxury Design Interiors of the Boutique House | The Aficionados
Lisbon, Portugal

Casa Fortunato


The seductive fusion of small design hotel meets stylish townhouse belonging to an architect friend best describes what this luxury nine-suite bolthole in Lisbon’s fashionable Amoreiras quarters is all about.

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Pavilion Le Corbusier Zurich, Switzerland - reopens and restored by architects Silvio Schmed and Arthur Rüegg.
JOURNAL

Pavilion Le Corbusier reopens as a homage to the architect.


This summer sees the re-opening of the Pavilion Le Corbusier. Located in Zurich, architects Silvio Schmed and Arthur Rüegg took on the restoration of this iconic structure which pays homage to an architect who was the forerunner of urban design, a pioneer of sustainability, and a leader of modernism.

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Modernist Furniture | Cool Hotel Design Interiors at boutique Hotel Julien Anterwp, Belgium
Antwerp, Belgium

Hotel Julien


The fabulous boutique Hotel Julien, with its mansion-house pedigree in the heartlands of old-town Antwerp, is a self-confessed curator of the arts, designer pieces, antiques and mid-century furnishings, which adorn the handsome salons and rooms in comfy elegance.

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Mezi Plutky Boutique Hotel in the Carpathian Mountain range of Beskydy offers cool design accommodation in the Moravian-Silesian region of the Czech Republic
Beskydy - Carpathian Mountains, Czech Republic

Mezi Plůtky


Set against the forested Beskydy (Beskids) range in the Carpathian Mountains, this 200-year-old designer hideaway fosters modern Czech county living whilst giving heritage a hug, decked in whites, linens and twisted rafters.

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St. Jodern Kellerei, Brig, Valais
JOURNAL

The Highest Vineyard in Europe


The winery of St Jodern Kellerei in Switzerland’s beautiful Brig, in the canton of Valais, has long been recognised as having the highest vineyard in Europe.

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Luxury Villa Charissa Santorini designed in white, view to the Caldera from Aenaon Villas, white architecture view of Aegean, Designed by Elly Alexiou (Architect) and Maria-Christina Alexiou
JOURNAL

Fabulous new Villa-Suite on the island of Santorini


Villa Charissa is a new addition to the hip, designer-cool Aenaon Villas Santorini. Built in the same traditional island’s cave house style, locally called “yposkafa”, Villa Charissa is a luxury suite that cascades into tiers all cocooned in a rigorous aesthetic of pure white, smooth polished cement and a tinge of volcanic black for added drama.

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Flims, Grisons

The Hide


A chilled habitat of modern alpine vibe, this ski bolthole is dapper, plush and Martini cool. A suave lair of modern alpine style that flirts with the traditions of the Alps and is the perfect habitat for the ski fraternity and summer activity junkies.

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IKAT Blue & white textile from Mallorca, that bears a characteristic pattern obtained by the process of resist dying, and the island of Mallorca is the only place where you can still visit family-run workshops that have been operating for over 160 years.
JOURNAL

Ikat: a positive history of cultural exchange


When wandering Mallorcan village streets, a specific type of fabric will catch your eye – the blue & white fabric called Ikat. It bears a characteristic pattern obtained by the process of resist dying, and the island of Mallorca is the only place where you can still visit family-run workshops that have been operating for over 160 years.

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MAAT, architecture, art, Lisbon, museum, Portugal
JOURNAL

Lisbon’s MAAT – Architecture, Art & Tech


Lisbon's sleek MAAT is the city's latest cultural hub, where the worlds of architecture, art and tech collide - a museum of force in glazed ceramic form.

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Dinky Luxe: Small Design Hotel Scotland - Killiehuntly Farmhouse, boutique blue interiors at this small luxury guesthouse in the Scottish Highland - /bedroom in Farrow ball blues
JOURNAL

Dinky Luxe - THE COLLECTION OF COOL


Handmade design sleeps with the heritage in-laws in this family of thread counts, crafted furnishings and heaps of creativity – small, luxury & the ever so beautiful tiny boutique hotels, guesthouses and design B&B.

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