On the shores of the westernmost coastline of Sweden, the port town Gothenburg gazes out to open seas across the archipelago. Known affectionately as “Little London”, Sweden’s second city is enjoying resurgence as one the hottest and must-do places to visit.  

A vibrant creative gastro scene rules with seafood seriously headlining the foodie agenda, with Gothenburg’s church-like fish market, Feskekörka, packing flavours from the surrounding waters.

Established by the Dutch, Gothenburg is very much a walkable city and the districts offer a glimpse into the various building styles. The former red-light district, Linné, is now a melting pot of new upstarts, little boutiques and cafes - more like the vibe of Meatpacking, and showcases the other side to that of the wonderful old-town Haga, Avenyn and Vasastan.

Gothenburgers also know how to style themselves with the fashion mothers of internationally renowned Nudie, Monki, Velour and KappAhl all based there.

Interior by Design by Us at the boutique Flora Hotel Gothenburg, Sweden
Gothenburg, Sweden

Hotel Flora

A funky creative home to fashionistas and hipsters, trendy grandmas and urban kids - this is where generations mix with ease. Hotel Flora’s playfully light, vibrant boutique interior sees the modern designer hotel fused with Nordic confidence and a nudge of hot Brooklyn vibe.

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MASKA – timeless Swedish knitwear from fashion hub Gothenburg

Meet Maria Svensson and Lisa Leierth, two wool-loving ladies from Gothenburg on the Swedish west coast. Based in an art-collective studio space with ten other designers and artists, they create the knitwear that they had always dreamed of wearing as spotted by the owners of the creative fashionista den of Gothenburg, HOTEL FLORA.

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In Gothenburg They’re Dancing in the Streets

The summer festival season is off to an amazing start. Across Europe it seems like it’s going to be one long glorious summer of pouring into the streets and celebrating whatever is at hand. In Gothenburg they’ll be celebrating the 40th year of the Hammarkullekarnevalen. Similar to many carnivals of culture that happen in other European cities, the Hammarkullekarnevalen has Latin American flair, but it really is a citywide celebration of diversity.

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Surfs up! In Sweden?!

Maybe, like us, you had no clue that Sweden has a thriving surf culture, but I’ll bet you that, considering the Swedes’ reputation for relaxed perfection, it’s totally awesome!

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