Almost Jurassic in natural beauty, Flims in the Swiss canton of Graubünden has a distinctive ‘village’ feel and despite boasting some of the best (pretty much snow sure) 240km of ski runs in the Alps, linked to the nearby Laax and Falera ski resort Alpen Arena; Flims remains largely undiscovered. One of the best landmarks of Flims is the ‘Swiss Grand Canyon’, the Ruinaulta was created 10, 000 years ago and is a truly magical gorge to visit, not forgetting spending hours watching the majestic Tschingelhorner mountain ridge – no wonder that this part of the alps is a UNESCO World Heritage site. 

A perfect basecamp for the family holiday, Flims plays host to year-round activities with a plethora of ski, biking, hiking and lakes calling for attention. Where else are the ski lifts designed by Porsche DesignStudios. 

Flims Laax Falera is at the gateway to the Grison Alps with direct access to Ticino is ideal for several urban centres: Zurich, St. Gallen and Basel, plus southern Germany.

Flims, Grisons

The Hide

A chilled habitat of modern alpine vibe, this ski bolthole is dapper, plush and Martini cool. A suave lair of modern alpine style that flirts with the traditions of the Alps and is the perfect habitat for the ski fraternity and summer activity junkies.

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Take a lab chemist - Walter Hunkeler and an economist – that’s Martin Ermatinger, put them in the mountains, add a passion for nature and lots of respect for the land – and you end up with a duo who saw the potential of bio cosmetic products long before it became vogue.

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Indian Summer, autumn, Alps, Alpine, hotel, travel, Gold-Bergs

Indian Summer in the Alps - meet the Gold-Bergs

Meet the GOLD-BERGS, our Autumn line-up of Alpine Hotels dressed in the amber tones of Fall - from Italy, Austria, Germany and Switzerland – the scene is indeed magical, marking the start of the wonderful Alpine Indian Summer.

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Weisses Kreuz, South Tyrol, Italy

Style Edits – Cool Alpine Hotel interiors of contemporary style

This is all about the mix of traditional Alpine style, synonymous with mountainous living and the contemporary hand of private hoteliers. We pulled together a cool style edit of those places that take the traditional dipped into urban sleekness adding a dash of modernity.

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